Modern Office Marketing

Modern Office Marketing [CSC 4] is a project-based digital marketing course. Students will apply computer skills from Internet Basics [CSC 2] and Office Software [CSC 3] levels to organize and host a real-life event -- Job & Resource Fair, and to properly utilize a variety of computer applications. 

Besides planning the events, students will create newsletters, websites, flyers/posters, banners, presentations, email campaigns, forms, engaging videos, and data analytics reports; understand client/customer needs, tailor marketing messages to individual clients/customers across multiple channels, and create valuable and relevant content to attract and retain clients/customers.

The course introduces topics: